Summary and Info
The 42 Rules of Marketing is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 17 years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don't always have the time or patience to do. The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic.
More About the Author
Laura Howell is a British-born comic strip artist. She is the first female artist in the history of The Beano comic, and responsible for Johnny Bean from Happy Bunny Green, Les Pretend, Tricky Dicky and the manga adaptation of The Beano.