Summary and Info
This is truly the ideal companion book to The End of Marketing as We Know It. It is the ‘playbook’ that allows business leaders to begin transforming their Marketing function and accelerating to realize business results by applying my principles in a systematic and logical way. This systematic and logical way has a new name: Enterprise Marketing Management.
More About the Author
Sutton (Irish: Cill Fhionntáin – Fintan's cell or church) is a residential suburb of Dublin's Northside, Ireland, at the base of Howth Head, the peninsula forming the northern edge of Dublin Bay.
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