Summary and Info
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions--analogous to Durkheim's description of objects as totems.
Review and Comments
Rate the Book
The Religious Dimensions of Advertising (Religion Culture Critique) 0 out of 5 stars based on 0 ratings.