Summary and Info
This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin-doctors, PR in local government and financial PR.
More About the Author
Philip Henslowe (c. 1550 – 6 January 1616) was an Elizabethan theatrical entrepreneur and impresario. Henslowe's modern reputation rests on the survival of his diary, a primary source for information about the theatrical world of Renaissance London.
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