Summary and Info
Written and designed to reflect the way people read today, this book is structured to quickly impart simple and cost-effective ideas on marketing your library. Filled with contemporary marketing ideas, the authors provide * How-tos of guerrilla marketing * Cutting-edge digital marketing practices * Benefits of traditional print mediaVisually compelling and easy to read, this book will challenge you to market your library in new and original ways.
More About the Author
Nancy Dowd (born 1945) is a screenwriter most famous for her films Slap Shot and Coming Home. Her brother Ned Dowd inspired the story behind Slap Shot based on his experiences playing minor league hockey.
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