Summary and Info
This is one of the best book about ideation on the market. And as an ideation specialist in Switzerland I have a collection with about 100 books on innovation and creativity in three lanquages.
Why give only three stars? Because you can still have over 80% of the same content (both tables of contents are quite identical) for only 4 USD (as per 6th January 2007) if you buy by Amazon the used book "Brain Boosters for Business Advantage" from the same author and edited in 1994.
More About the Author
Arthur Boice "Andy" VanGundy Jr. (May 24, 1946 – May 5, 2009) was an US communications professor, conference speaker, author and internationally noted expert on idea-generation techniques.