Summary and Info
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University. He received his PhD from Northwestern Polytechnical University.
More About the Author
Zheng Qingdian (Chinese: 郑清典) (born December 1952) was a Chinese diplomat. He was born in Changsha, Hunan.
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