Summary and Info
The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumer's online purchasing decisions.
More About the Author
Salvatore Pappalardo STD JUD (23 September 1918 – 10 December 2006) was an Italian Cardinal of the Roman Catholic Church who was Archbishop of Palermo for over 25 years, from 1970 to 1996. He was the first senior clergyman from Sicily to speak out against the Mafia, breaking its code of omertà (vow of silence).
Review and Comments
Rate the Book
Impact of E-commerce on Consumers And Small Firms 0 out of 5 stars based on 0 ratings.