Summary and Info
"Co-created by 470 'Business Model Canvas' practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to 'the business model generation!'"--Resource description p. Read more... Cover13; -- Seven Faces of Business Model Innovation -- Table of Contents -- Canvas -- The Business Model Canvas -- Definition of a Business Model -- The 9 Building Blocks -- The Business Model Canvas Template -- Patterns -- Un-Bundling Business Models -- The Long Tail -- Multi-Sided Platforms -- FREE as a Business Model -- Open Business Models -- Design -- Customer Insights -- Ideation -- Visual Thinking -- Prototyping -- Storytelling -- Scenarios -- Strategy -- Business Model Environment -- Evaluating Business Models -- Business Model Perspective on Blue Ocean Strategy -- Managing Multiple Business Models -- Process -- Business Model Design Process -- Outlook -- Afterword -- References
More About the Author
Alexander Osterwalder (born 1974) is a Swiss business theorist, author and consultant, known for his work on business modeling and the development of the Business Model Canvas.