Summary and Info
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point , Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. ''It belongs on the shelf between The Tipping Point and Freakonomics .'' --Reed Hastings, CEO, Netflix ''Anderson's insights . . . continue to influence Google's strategic thinking in a profound way.'' --Eric Schmidt, CEO, Google ''Anyone who cares about media . . . must read this book.'' --Rob Glaser, CEO, RealNetworks
More About the Author
Chris Anderson (born July 9, 1961) is a British-American author and entrepreneur. He was with The Economist for seven years before joining WIRED magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail; which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More.
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