Summary and Info
Hundreds of business books, many from famous authors, seek to explain strategic planning and management. This book from George Norton provides a practical approach that can easily be used by both for-profit and non-profit organizations. It would also be a very useful tool for consultants.
What makes Mr. Norton's approach unique is the step-by-step instructions he provides, involving key leaders and stakeholders in the planning and assessment process. Most impressive is the way the author explains straightforward methods for valuation and financial analysis, with guidelines on how to apply the results to future plans.
This book is highly recommended for organizational leaders, especially those who desire a practical approach to strategic planning.
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