Summary and Info
In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel вЂ“ selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began вЂ“ called business-to-business electronic commerce. Business to Business Electronic Commerce will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business.
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