Summary and Info
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.
More About the Author
Jeffrey Pelehac (born 1984, hometown Republic, Pennsylvania), nicknamed "The Dancing Cadet", became famous in 2005 after a viral video of him dancing was placed on YouTube by his roommate.
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