Summary and Info
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
More About the Author
Robert D. Foster (14 March 1811 – 1 February 1878) was a 19th-century physician and an early member of the Latter Day Saint movement, being baptized into the Church of Jesus Christ of Latter Day Saints sometime before October 1839.
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