Summary and Info
A consultant to the database marketing industry describes specific methods for solving the most commonly experienced problems encountered in the field. He also provides a background by discussing the basic methodologies of database analysis and modeling. Among the problems he addresses are variable assessment, response modeling, profit modeling, and market segment classification modeling.
More About the Author
Rainer Bock (born 31 July 1954) is a German actor. Bock was born in Kiel. He had already worked as a stage actor for about 25 years, beginning in 1982, in Kiel, at the National Theatre Mannheim, the Staatstheater Stuttgart, and at the Bavarian State Theatre in Munich, before his film work increased by the end of the 2000s.
Review and Comments
Rate the Book
Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data 0 out of 5 stars based on 0 ratings.