Summary and Info
42 Rules for Applying Google Analytics is understanding a visitor's journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and how they interact with your site or measuring key drivers and conversions such as which landing pages encourage people to react by calling, emailing or purchasing a product.The benefit of applying this free knowledge, whether you are an advertiser, publisher, or site owner, will help you write better ads, strengthen your marketing initiatives, and create higher-converting web pages.
More About the Author
Robert J. "Rob" Anders (born April 1, 1972) is a former Canadian politician. He represented the riding of Calgary West from 1997 until 2015 and was a founding member of the Conservative Party of Canada.
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