Summary and Info
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
More About the Author
Richard E. Waters (born 18 May 1945) is an English former footballer who played as a goalkeeper in the Football League for Darlington, and in non-league football for Blyth Spartans and Gateshead.
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