Summary and Info
"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing
More About the Author
Matt Haig (born 3 July 1975) is a British novelist and journalist. He has written both fiction and non-fiction for children and adults often in the speculative fiction genre.
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time 0 out of 5 stars based on 0 ratings.