Summary and Info
This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands. --- Marketing
More About the Author
Nicolas Winding Refn (Danish: [neɡ̊olas ʋend̥eŋ ˈʁɛfn]; born 29 September 1970) is a Danish film director, screenwriter and producer.
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Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands 0 out of 5 stars based on 0 ratings.