Summary and Info
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.
More About the Author
Keiko Tanaka-Ikeda (田中-池田 敬子, born Keiko Tanaka on November 11, 1933) is the only Japanese female gymnast to win a world title, which she had done on the balance beam in 1954. She won seven more medals at the world championships in 1958–1966. She also competed at the 1956, 1960 and 1964 Olympics in all artistic gymnastics events and won a team bronze medal in 1964; her best individual achievement was a fourth place on the floor in 1956.
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