Summary and Info
Engineers must possess a range of business communication skills that enable them to effectively communicate the purpose and relevance of their idea, process, or technical design. This unique business communication text is packed with practical advice that will improve your ability to— · Market ideas · Write proposals · Generate enthusiasm for research · Deliver presentations · Explain a design · Organize a project team · Coordinate meetings · Create technical reports and specifications Focusing on the three critical communication needs of engineering professionals—speaking, writing, and listening—the book delineates critical communication strategies required in many group settings and work situations. It demonstrates how to integrate a marketing strategy into every facet of engineering communication, from presentations, visual aids, proposals, and technical reports to e-mail and phone calls. Using situational examples, the book also illustrates how to use computers, graphics, and other engineering tools to effectively communicate with other engineers and managers.
More About the Author
John "Johnny" Wangler (born c. 1958) is a former American football quarterback. He played for the University of Michigan from 1977 to 1980. During the 1979 and 1980 seasons, Wangler and Anthony Carter formed one of the most successful passing combinations in Michigan Wolverines football history.
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