Summary and Info
Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies.
More About the Author
Dr. Ines Mergel is a Full Professor of Public Administration in the Department of Politics and Public Administration at the University of Konstanz, Germany.