Summary and Info
Offering a new, exciting approach to the typically conventional practice for creating presentations, this new edition to a popular resource has compiled its material from more than 200 research studies in the fields of communication, marketing, psychology, multimedia, and law. The book demonstrates how to adapt a presentation to different audience personality preferences, what role the data should play and how much of it is necessary, how to turn data into a story, and how to design persuasive-yet-comprehensible visual layouts.
More About the Author
Andrew Bruce Abel (born December 3, 1952) is an American Professor of the Department of Finance in The Wharton School of the University of Pennsylvania.
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