Summary and Info
The Pocket Media Coach provides simple, easy-to-follow advice - even if you are due on air in 15 minutes! With a combination of 5-minute guides, essential check lists and trade secrets, this guide provides a toolkit to help you cope in any media situation. In simple language, it explains how to create and deliver a core message, how to use body language, and how to answer tricky questions. Who needs ''The Pocket Media Coach''? Individuals - One day, we all receive our ''15 minutes of fame''. Will you be ready? If you have this book to hand, you will! Small Companies - Developing a good relationship with reporters is the most cost-effective way of promoting your business. If you can position yourself as an expert, seek out media opportunities, and perform well, you will be asked to appear time and time again. Large companies - Every company needs to be media-savvy these days, in both a reactive and proactive way. If the media seek you out, you need to represent your company well - ''No comment'' is not an option. If you build a good relationship with the media, your company will benefit from the repeated mentions every time you appear, and the confidence your customers feel when they see or hear you.
More About the Author
Alan Stevens is a British writer and producer who is based in the Southeast of England, where he runs his own audio production company, Magic Bullet Productions.
Review and Comments
Rate the Book
The Pocket Media Coach: The Handy Guide to Getting Your Message Across on TV, Radio or in Print 0 out of 5 stars based on 0 ratings.