Summary and Info
A guidebook for electronic entrepreneurs covers business plans, financing, server hardware, site design, Internet marketing, and customer service. Part I Strategies and Tools for Your Online Business 9 -- Part II Establishing Your Online Presence 115 -- Part III Successful Online Business Models 197 -- Part IV Running and Promoting Your Online Business 227 -- Part V The Necessary Evils: Law and Accounting 335 So you want to own your own business, be your own boss, set your own hours, and make real money. If you’re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You’ll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You’ll explore:Doing research, defining your niche and target market, and putting it together in a practical business planGetting the hardware and software you’ll need to get goingCreating your own Web site with good organization, useful content, and eye-catching design, including ten must-have features and info on clip art and photosSelecting a Web hosting service (with info on free Web site homesteading)Setting up for handling business online, including building in security, accepting charge cards, creating shopping carts, and moreManaging your goods and services, including sourcing goods, handling returns, adding shipping fees, and maintaining inventoryTaking advantage of successful online business models, including storefronts such as Amazon.com, Yahoo!, CafePress, PayPal, or Microsoft that already have all the tools and systems, plus great traffic Running a business on eBayMarketing your business and the secrets to search engine successKeeping good business records and staying on the right side of the law, including everything from trademarks , copyrights, and licensing to taxes, with info on accounting tools and softwareWritten by e-biz whiz Greg Holden, Starting an Online Business For Dummies, Fourth Edition has all kinds of case studies of successful cyber businesses, including a woman who sells her own insect repellent, a mapmaker, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, and more. Packed with inspiration and information, it includes:Lots of Web sites that will give you good ideasA companion Web site that includes an online directory of Internet business resourcesA list of legal and business requirementsGet going, and build a booming business right at home. The only people you’ll have to take orders from are customers, and those are the kind of orders you’ll like!
More About the Author
Greg Holden is a British singer-songwriter based in the United States. He is best known for his hit charity single "The Lost Boy" and for co-writing "Home", the 2012 debut single for American Idol-winner Phillip Phillips.
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