Summary and Info
This enlightening book describes and explains the new industry that has evolved to help achieve "visibility" in one's professional life. Students will learn the marketing techniques used to separate the leaders from the followers.High Visibility unlocks the mysterious enigma of celebrityhood, with examples from all walks of life, for a thorough understanding of the subject matter.
More About the Author
Irving Rein is a Professor of Communication Studies at Northwestern University. He is the author of many books on effective communication strategies.
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