Summary and Info
Business enterprises are transforming their core practices in the digital age. The emerging imperative is to become super-flexible, in order to thrive, or, at least survive, in volatile environments. Super-flexibility refers to the ability to be agile and versatile, like an entrepreneurial company, coupled with the capacity to remain robust and resilient, much like an established company. Super-flexible enterprises move swiftly, manage for the moment, and ride successive waves of technological innovation, while providing a few enduring anchors of stability and cohesion. This book details how knowledge enterprises can harness uncertainty by becoming super-flexible. Based on over 20 years of practical experience in Silicon Valley, the authors present conceptual frameworks, illustrative examples and practical lessons for strategizing, organizing and managing knowledge-based enterprises in turbulent settings. Features * Combines theoretical concepts with practical lessons * Addresses the challenges facing the new generation of entrepreneurial, knowledge-based companies * Details how established enterprises can learn from Silicon Valley in order to adapt to new realities and how they can harness emerging opportunities * Distills 20 years of field research and practical experience with a diverse range of tech companies in Silicon Valley.