Summary and Info
This book is awesome! It represents a senior executive view on alliances, yet provides a step-by-step process to lead and manage alliances.With the conditions of the global economy dictating "Adaptive" enterprises, companies will be heavily relying on alliances to extend their core competency reach. This book provides the insights to successfully execute alliances - something that only the best of companies are doing today. It is a must read for anyone involved with alliances.
More About the Author
Geoff Hook OAM (born 27 December 1928 in Hobart, Tasmania), better known as Jeff Hook, is an Australian artist and former editorial cartoonist.
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Building, Leading, and Managing Strategic Alliances: How to Work Effectively and Profitably with Partner Companies 0 out of 5 stars based on 0 ratings.