Summary and Info
In this second edition of a text for undergraduate and graduate students, Smith (public communication, Buffalo State College) offers a step-by-step outline of the planning process used most often in public relations practice. He discusses the various decisions and options of developing a communication program, using both classic public relations situations and more current events presented in cases and examples. This second edition offers new examples and provides new discussion on critical topics such as stereotyping and statistics.
More About the Author
Ronald Smith is the Damon Wells Professor in the department of Geology & Geophysics at Yale University.
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