Summary and Info
Innovation sells. "Creativity in Public Relations" is a guide to bringing new ideas to the world of public relations. Emphasizing the creative process, the value of developing new methods over letting old ones stagnating, and using methods to create new opportunities for one's business. A fully updated fourth edition uses recent developments to provide many new ideas, making "Creativity in Public Relations" a must for any business' PR department.
More About the Author
Wing Commander Andy D. Green OBE (born 30 July 1962) is a British Royal Air Force fighter pilot and World Land Speed Record holder.
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