Summary and Info
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication. Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
More About the Author
Richard J. "Spike" Carey (January 7, 1929 – July 19, 2013) was an American politician from Maine. Carey served as the Mayor of Waterville, Maine from 1970 to 1978. From 1967 to 1978, Carey also represented Waterville in the Maine House of Representatives.