Summary and Info
This is an OUTSTANDING, EASY TO READ introduction to conjoint analysis that works for both INDUSTRY and ACADEMICS. Orme provides an excellent balance of theoretical and practical information with the basis established on a conjoint application that can be understood by anyone. The second edition adds an essential glossary of terms that is critical when using and applying conjoint analysis. It's a MUST BUY for anyone who is interested in understanding what conjoint is and how to do it, as well as for those who have been "sold" a conjoint study and need to understand what it means.
More About the Author
Bryan Adrés Ormeño Cid (born 11 May 1993), is a Chilean footballer who plays as Defender for Universidad Católica in Chile's Primera División.
Review and Comments
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Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research 0 out of 5 stars based on 0 ratings.