Summary and Info
Consumers no longer simply "buy stuff" - they forge their entire identities around a carefully selected set of brands. Consequently, they must become active participants in the development and marketing of products. "Conquering Consumerspace" details the factors that contribute to this continuing revolution, and reveals how companies can leverage their customers as an integral part of their branding and marketing strategies. It contains cutting-edge content, written in a lively, conversational style.
More About the Author
Michael Solomon (born March 30, 1944 in Bronx, New York) is an American author, motivational speaker, and political pundit.
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