Summary and Info
Change management, handled badly, can create enormous problems for business. A recent McKinsey survey suggested that only 6% of change management projects are completed successfully and that the process causes feelings of anxiety and confusion among employees. There is obviously a great need for support during any transition. Change Management Masterclass explains the whole process in accessible terms. It looks at why organizations need to change, the different ways change can be approached, and what makes a process of change management successful. It analyses the change process in an ordered and structured way to help the reader understand the concepts and deal with the unexpected problems that arise. Change Management Masterclass provides a model for change that will help readers manage change better in the future, benefiting their own performances as well as the performance of their organizations.
More About the Author
Green marketing is the marketing of products that are presumed to be environmentally preferable to others.Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.
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