Summary and Info
Книга Branded Male: Marketing to Men Branded Male: Marketing to MenКниги Менеджмент Автор: Mark Tungate Год издания: 2008 Формат: pdf Издат.:Kogan Page Страниц: 228 Размер: 1,6 Mb ISBN: 0749450118 Язык: Русский0 (голосов: 0) Оценка:Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.
More About the Author
Mark Tungate is a British writer based in Paris, France. He is the author of Media Monoliths: How Media Brands Thrive and Survive (2004), Fashion Brands: Branding Style From Armani to Zara (2005, Third Edition 2012), Adland: A Global History of Advertising (2007, Second Edition 2013, listed among the best business books of 2007 by Library Journal), Branded Male: Marketing to Men (2008), Luxury World: The Past, Present and Future of Luxury Brands (2009), Branded Beauty: How Marketing Changed the Way We Look (2011), and The Escape Industry: How Iconic and Innovative Brands Built the Travel Business (2017), all published by Kogan Page.
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