Summary and Info
This is a six-point approach to a perennial subject: how to be a better salesperson. It uses the metaphor of "wearing hats" to explain how salespeople can adopt different roles for the many different selling situations they may find themselves in, in the increasingly splintered business world. There is information on how to make the best use of each of the hats, and these are: astute planner; trusted friend; effective consultant; skilful influencer; adept human resource manager; and master learner.
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