Summary and Info
Established market researchers offer a complete, step-by-step guide to basic principles and techniques Market research is vital for businesses, both large and small. It provides the information needed to encourage success, enhance competitiveness and maximize profits. With the inclusion of tasks and multiple-choice questions in each section, this introductory textbook is also a workbook. Full of bite-sized chunks of information, with lots of practical examples, "An Introduction to Market and Social Research" is essential to students and anyone looking for guidance to managing research. Published with the Market Research Society
More About the Author
Ian Bryce (born in 1956) is a Welsh film producer. Starting as a production assistant on Return of the Jedi, he is now an award-winning film producer.
Review and Comments
Rate the Book
An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques (Market Research in Practice Series) 0 out of 5 stars based on 0 ratings.