Summary and Info
Tailored specifically for the the small business owner or manager, this is a guide to help those those who manage what they do not understand! Written with humor and sound practicality, this guide is intended for the business owners and managers who need to understand the implications of technology in their business and to know how to utilize the information it provides to their maximum advantage and profit. It lessens the risk of your having the wool pulled over one's eyes and reduces the fear of technology. Just as business owners need to understand balance sheets, profit and loss accounts, and other financial metrics, they need to understand the language of IT. This book, organized so that each chapter can be easily completed in a day, and full of tips on improving profitability and cutting costs, is the perfect solution for the busy owner or manager.