Summary and Info
How to research and invest in e-commerce companies without getting burned. Electronic commerce companies can be the darlings of Wall Street--or the dogs. Several firms call themselves key players, but in such a new and fast-changing industry it's tough for most investors to evaluate such claims. Enter Bill Burnham, an e-investment expert, with the first comprehensive guide to researching and investing in e-commerce. He delivers four commandments that individual and professional investors must know, plus eight essential guidelines for investigating various sectors such as security-related products and financial software. Readers will come away knowing how to develop their own e-commerce investment strategy--and will be better positioned to make a killing, rather than be killed, in this hot but volatile area.