Summary and Info
In recent years, adversaries, armed with new media capabilities and an information-led warfighting strategy, have proven themselves capable of challenging the most powerful militaries in the world. Twitter, YouTube, Facebook and blogs have arguably become as important to the strategic outcome of military operations as bullets, troops and air power. In recognition of the new media challenge, the U.S. Army War College hosted a workshop in January 2008, entitled "Bullets and Blogs: New Media and the Warfighter" at which case studies drawn from the 2006 Israel-Hezbollah War in Lebanon sparked debate. This conflict marked an important milestone for warfare in the information age, as the non-state actor, Hezbollah, proved capable of thwarting Israel's primary war aims and forcing a battlefield stalemate. While Hezbollah stood little chance of prevailing militarily against the Israeli Defense Forces, its strategic victory was achieved by way of an information-led warfighting strategy that leveraged new media to influence the political will of key global audiences, including the Israeli public. The 2006 war previewed characteristics of hybrid conflict that U.S. forces may encounter in the future. Read more... Executive summary --Introduction --pt. 1. From information control to engagement: winning in the new media battlespace --pt. 2. Leveraging and countering new media: six requirements (SAMMMS) --pt. 3. Countering the new media: special considerations --pt. 4. Operations security (OPSEC) in the age of radical transparency --pt. 5. Seizing the new media offensive: priority issues --Appendix: New media and information effects during the 2006 Israeli-Hezobllah war in Lebanon. Case study 1. Operations security (OPSEC) and new media --Case study 2. Levraging new media effects --Case study 3. Countering new media.