Summary and Info
GLOBAL GOLD Panning for Profits in Foreign Markets In the quest for new buyers and new sales, mid-sized companies in every industry are hearing the siren song of the global marketplace. Too many of them instantly leap...and quickly drown. Now there's a way to evaluate, safely and thoroughly, the pros and cons of going global. The new Global Gold is a practical, step-by-step guide for carefully and strategically planning an international expansion effort. It explains how to: ** determine if a product or service is really appropriate for foreign markets ** figure out which countries or regions offer the biggest profits -- and get inside information from local experts ** measure the expense of entering a market against the potential for significant and sustained sales RUTH STANAT (Fort Wayne, IN) was a senior strategic planning and marketing executive before founding SIS International Research, which specializes in helping firms build corporate intelligence networks. In the past few years, Ms. Stanat has traveled to more than 110 countries to help international firms develop their local business intelligence, market research, and world trade. She is the author of The Intelligent Corporation.
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