Summary and Info
The '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don't always have the time or patience to do.The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn't that the point?
More About the Author
Laura Howell is a British-born comic strip artist. She is the first female artist in the history of The Beano comic, and responsible for Johnny Bean from Happy Bunny Green, Les Pretend, Tricky Dicky and the manga adaptation of The Beano.
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