Summary and Info
Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to "going global". Competing globally gives specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners. Competing globally sheds light on varied business cultures, including those of North America, Europe, Japan, Korea, China, Indonesia, Thailand and the Middle East. Elashmawi uses case studies, anecdotes, social tips, self-tests, and tables to provide important insights into communicating, marketing, and negotiating with organizations outside throughout the world. Read more...
More About the Author
Farid El-Ashmawi (Arabic: فريد العشماوي; born 29 June 1941) is an Egyptian fencer. He competed in the team foil events at the 1960 and 1964 Summer Olympics.
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