Summary and Info
Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises.
More About the Author
Robert Louis Burns (January 12, 1876 – March 17, 1955) was a Los Angeles school board member between 1923 and 1929 and Los Angeles City Council member between 1929 and 1945. He had also been on the school board in Hutchinson, Kansas.
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