Summary and Info
Disaster comes in all shapes and sizes. For companies it can be anything from a tainted product, to the unexpected death of a CEO, to vengeful employees. This book explains how to manage a crisis, rather than be its victim. Telling stories of real-life organizational traumas, it demonstrates how to handle any kind of crisis with minimal damage and how to avoid problems in the first place. Readers should learn to: establish a crisis response team and action plan quickly; use public relations techniques to work with the media; prevent small problems from mushrooming into horrors; handle lawsuits promptly; enhance safety and security in the workplace; and institute good management practices to keep avoidable crises from ever occurring. The book includes advice and tips from experts in public relations, litigation and security.
More About the Author
W. Steve Albrecht is the Andersen Alumni Professor at the Marriott School of Management of Brigham Young University (BYU).