Summary and Info
It is important to define important terms that will become central to the arguments presented in this book. The worst way to start would be to assume that the expression Product-Driven Technology Strategy is self-explanatory. Many people have an implicit understanding of these words and other terms that may need some un-learning, which can be difficult. This book was written with practicing executives and project managers foremost in mind. A conundrum is that since strategies are oriented toward long-term results, it can take years for practical, empirically based theories to become reliable. For that reason alone, hot new theories that have yet to prove themselves are not always used in this book, in deference to theories that have proved robust. Most theories presented and discussed are classic, regardless of their age one way or the other. In the author’s view, a classic only deserves the label if it has maintained its relevance to modern practice.
More About the Author
McGrath or MacGrath derives from the Irish surname Mac Craith and is occasionally noted with a space: e.g.
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