Summary and Info
Why have so many 'e-commerce' companies failed in the last few years? In many cases, it’s the failure to figure out how to extend the supply chain directly to customers that keeps a company from succeeding. Using cutting-edge delivery practices and technology-based order processing, companies can minimize costs, customize their products, provide increased service and convenience, and increase customer loyalty, all leading to a more robust bottom line. Extending the Supply Chain features dozens of clear examples, charts and graphs, and practical tools to help you establish and maintain a dynamic, customer-focused fulfillment operation, and offers proactive strategies for seamlessly integrating marketing and technology initiatives into your supply chain strategy. Examine the four models, and the authors’ recommendations for adapting and implementing each one to determine which one will help your supply chain stretch all the way to its only acceptable destination, the home of a happy and loyal customer. Content: Front Matter • Preface • Table of Contents •Part I. Introduction 1. The Great Divide between Customers and Retailers •Part II. Strategies 2. Decoupled Extended Supply Chains 3. Semi-Extended Supply Chains 4. Fully Extended Supply Chains 5. Centralized Extended Supply Chains •Part III. Transforming the Supply Chain 6. Strategy - Meshing Operational and Marketing Goals 7. Marketing - Tapping Customers' Latent Desires 8. Supply Chain Design - How to Bridge the Last Mile 9. Information Technology - Facilitating Learning and Streamlining Transactions 10. The Future of the Extended Supply Chain Index
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