Summary and Info
The 42 Rules of Product Marketing is a collection of product marketing wisdom from forty-two experts from around the world. The contributors each share a rule they think is critical to succeed in product marketing from their experience in both consumer and business marketplaces. Plus, it was written with the busy product marketer in mind. – it is short and to the point. Whether you are an experienced product marketer or just starting out, the 42 Rules of Product Marketing will help you to work more effectively and produce greater returns for your company.
More About the Author
Phillip Andrew "Phil" Burton (born 13 March 1974) is a member of the Australian pop vocal band Human Nature with Toby Allen, Andrew Tierney and his brother Michael Tierney since 1989.
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