Summary and Info
Given its importance for consumer satisfaction and thus brand success, apparel fit is a major challenge for retailers and brands across the industry. There have been major developments in sizing research and how it can be used in apparel design. This book reviews how these developments are affecting clothing design for different groups of consumers. Part one of this book identifies various aspects of body shape, size, volume and the psychological aspects of designing apparel. Part two outlines the challenges in understanding sizing and shape requirements and choices of particular customer groups.
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