Summary and Info
If you've heard and read all you want to know about how bad service is in the world and how important service is to customers and to your bottom line, you may be ready for a little action. This is the 8th edition and has been updated with 2011 information. After many recent articles and books dealing with the need for quality service, few business managers remain unconvinced.Many, however, remain unequipped to express their commitment in action. The mission of this book is to equip the already convinced to implement the already proved: service is a strategy as powerful as marketing and as potent as a quality product itself in the ongoing effort to realize the full profit potential of a company.This book gives you detailed, step-by-step knowledge that you can use in establishing profitable customer service strategies. The profit-producing capability of an organization derives from impressions made by all employees on the organization's customers. The means of creating these...
More About the Author
John Tschohl (born June 20, 1947 in Minneapolis, Minnesota) is an author and president of Service Quality Institute.
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